The Guide 2025
Space deadline: 2/21/2025 | Materials deadline: 2/28/2025
Download the 2025 Editorial Calendar

In Every Issue

What’s In The Cards
  • Trends for the Season Ahead
  • Trade Show & Events Calendar
  • Industry & Trade Show News

Appearing Throughout The Year

  • The Creative Process
  • Coming to Life
  • Show Me Some Gifts
  • Fresh Picks
  • Retail Profile

The Guide 2025

The Guide provides readers with an exclusive annual sourcing guide featuring hundreds of products. The Guide is distributed as both a print and digital version.

Reach

  • Mailed to high-volume retailers
  • Distributed at various shows
  • Emailed to digital subscribers
  • Posted on the Gift Shop® Plus, Stationery Trends and Lawn & Garden Retailer websites

Learn how you can participate »

Editorial Due: 2/14/2025
Ad Space Due: 2/21/2025
Ad Materials Due: 2/28/2025

Spring 2025

The Trends Issue

  • Market Style Update
    • Baby
    • Bridal
    • Gifts/Home
    • Office
    • Holiday
  • Spring + Summer Show Preview, including small maker coverage
  • Planners, Calendars, Journals
  • What’s in the Cards: Summer Themes, Birthday Round-Up

Editorial Due: 1/24/2025
Ad Space Due: 3/7/2025
Ad Materials Due: 3/14/2025

Show Distribution

  • Dallas Total Home & Gift
  • GCA *Noted

Holiday Shop 2025

Featuring décor, lighting and ornaments to cards, gifts and more for all holidays, including:

  • Christmas
  • Easter
  • Fourth of July
  • Halloween
  • Hanukkah
  • Thanksgiving
  • Valentine’s Day
  • and more…

Reach

  • Mailed to high-volume retailers
  • Distributed at various shows
  • Emailed to digital subscribers
  • Posted on the Gift Shop® Plus and Stationery Trends websites

Editorial Due: 3/26/2025
Ad Space Due: 4/18/2025
Ad Materials Due: 4/25/2025

Show Distribution

  • Atlanta Market
  • Las Vegas Market
  • NY NOW

Gift & Garden - The Holiday Issue

DIGITAL ONLY

  • Holiday 2025 Décor
  • Holiday Entertaining, Tabletop & Gifting
  • Holiday Stationery

Product Showcases:

  • Ornaments
  • Candles & Home Fragrance
  • Gifts for the Green Thumb
  • Indoor Gardening
  • Pets

Deadline: 5/16/2025

Summer 2025

The Occasions Issue

  • Selling Xmas
  • Summer Show Preview
  • Custom Invitations & Personalization
  • Impulse Gifts & Small Splurges
  • What’s in the Cards: Halloween, Thanksgiving, Thinking of You Week

Editorial Due: 4/4/2025
Ad Space Due: 5/16/2025
Ad Materials Due: 5/23/2025

Show Distribution

  • Atlanta Market
  • Las Vegas Market
  • NY NOW

Waterfront Living 2025

A special issue inspired by coastal and lakefront living featuring indoor and outdoor décor, apparel, tabletop, jewelry, gifts and more.

  • Mailed to high-volume retailers
  • Emailed to digital subscribers throughout the year
  • Posted on the Gift Shop®️ Plus and Stationery Trends websites

Editorial Due: 6/27/2025
Ad Space Due: 7/22/2025
Ad Materials Due: 7/29/2025

Show Distribution:

  • Grand Strand
  • IGES
  • Smoky Mountain Gift Show
  • Ocean City

Fall 2025

The Gift Guide

  • The A to Z of Design
  • Gift Guide: Something for every type
  • Desk & Office
  • Sneak Peek: 2026 Market Introductions
  • What’s in the Cards: Christmas, Valentine’s Day, Galentine’s Day, St. Patrick’s Day

Editorial Due: 9/8/2025
Ad Space Due: 9/19/2025
Ad Materials Due: 9/26/2025

Celebrations & Occasions 2025

DIGITAL ONLY

Exclusive content for buyers of party products for every occasion, including:

  • Balloons
  • Cards & Invitations
  • Costumes & Dress-up
  • Decorations
  • Event Rentals
  • Favors & Gifts
  • Party Tableware
  • Weddings & Special Occasions
  • Wrapping Paper & Gift Bags

Reach

  • Emailed to digital subscribers
  • Posted on the Gift Shop® Plus and Stationery Trends websites

Editorial Due: 9/12/2025
Ad Space Due: 10/8/2025
Ad Materials Due: 10/15/2025

Winter 2026

The Show Issue

  • Product Category & Design Trends
  • 10 Designers to Watch
  • Giftwrap & Packaging
  • Winter Show Preview
  • What’s in the Cards: Mother’s Day, Father’s Day, Graduation

Ad Space Due: 11/14/2025
Ad Materials Due: 11/21/2025

Show Distribution

  • Atlanta Market
  • Dallas Total Home & Gift
  • Las Vegas Market
  • NY NOW