Email Marketing Opportunities

A weekly e-newsletter from Stationery Trends, delivering the top headlines of the week to retailers’ inboxes. Ad Specifications:

• Leaderboard: 600 x 90px
• Medium Rectangle: 300 x 250px
• Sponsored Content:
  • 1 image: 150 x 200px; 300 dpi
  • 5- 10- word title
  • Up to 40- word description
  • Website URL
• Featured Video
  • 2- 5- word title
  • 1-2 sentences (or 10-20 words) description
  • URL: Link to video on youtube page
  • Video screenshot: 600px wide and length of the video screen. (Optional; we can create if not supplied)

Submitting Files:

• Max Size: 40 KB
• File Formats: JPG, GIF

Click image to enlarge example

Emailed monthly, Trend of the Month Club reveals exclusive trends identified by our own Sarah Schwartz. Readers get an early look at the newest products supporting these trends, which could be their next best sellers. Half and full-year sponsorships available. Ad Specifications:

• Leaderboard: 600 x 90px

Submitting Files:

• Max Size: 40 KB
• File Formats: JPG, GIF

Click image to enlarge example

Increase your brand awareness and educate the market by sharing your video with Stationery Trends subscribers. Overview

• One supplied video delivered via email
• Opportunity to share your video with an engaged audience; video may include new product information, how-to guide for product usage, testimonials or success stories
• Link to the video on your website or link to archived video hosted on www.giftshopmag.com
• Hosted on www.giftshopmag.com for one year

Advertiser Benefit

• Exclusive content marketing opportunity with 100 percent share of voice
• Strong positioning with the advertiser seen as an industry leader
• Digital engagement report includes readers’:
  • company
  • name
  • title
  • address
  • phone number

Specifications Video:

• Duration: 2-3 minutes in length but not exceeding 4 minutes
• Frame size: 30 FPS
• Key Fram: every 30-60 frames (2 seconds)
• Video Data Rate: 600 kbps
• Audio Data Rate: 48 kbps
• Total Data Rate: 648 kbps
• Dimensions: 480 x 360 pixels (4:3 Full Screen) or 480 x 270 pixels (16:9 Wide Screen)
• File Types: .mov or .mp4 format only

Video description:

• Short description of 210 characters including blank spaces and headline (about 30 words)

Click image to enlarge example

Reach prospective customers by positioning your brand alongside curated content relevant to your products and services.

Includes:

• Leaderboard ad position
• Banner ad position
• One sponsored article/link to content of your choice
• Subject line featuring “Presented by [Company Name]”
• Sponsor logo & website link in email footer
• Emailed to 7,200+ retailers
• Shared with 37,000+ social media followers

Category Suggestions:

• Announcements
• Baby
• Bar/Bat Mitzvah
• Bridal
• Calendars/Planners
• Custom Invitations
• Gifts
• Giftwrap/Packaging
• Greeting Cards
• Holiday Merchandise
• Office Products
• Personalization

Specifications:

• Leaderboard: 600 x 90px
• Banner: 468 x 60px

Submitting Files:

• Max Size: 40 KB
• File Formats: JPG, GIF