Reader service is an excellent way to generate leads from your print advertising investments — engaging readers, driving website traffic and helping improve ROI.

How It Works

• Unique Reader Service numbers are added to your print advertisement
• Readers circle the numbers on the Free Product Information card in each issue.
  • Readers can also visit the Free Product Information portal on stationerytrends.com to request information or visit your website
• We send you all leads weekly to the email address specified

Tips for Success

• Be sure your integrated marketing consultant has the correct email address for this service and alert them to any email address changes
• Add RSBounce@ims.ca to your internal contact’s approved senders list to ensure leads arrive successfully
• Follow up with these highly qualified leads quickly and with the specific information requested
• Turn their request into repeat business by sending them a catalog and adding them to your mailing and email lists